About us
Our Stories
Our Significance Achievement:
- Design the 1st Hybrid Kitchen in Singapore approved for SFA Food Processing Plant or Catering or Food Shop (Takeaway) License
- Food plant layout design with success implementation of new process design, technology solutions for Public Listed, Heritage Brand and SMEs
- 1-week SFA Food Processing and 1 Day SFA Food Service In-Principal Approval track records
- One-time SFA License inspection clearance and 100% approval track records
We had more than 30 years of pioneering professional track record in MNCs and Public Listed Company in F&B business set-up from New Process Design, New Layout Plant Design, New Technology Solutions Validation and Adoption, Value Chain Process Optimization and Business Transformation.
Our Significance Achievement:
- Design the 1st Hybrid Kitchen in Singapore approved for SFA Food Processing Plant or Catering or Food Shop (Takeaway) License
- Food plant layout design with success implementation of new process design, technology solutions for Public Listed, Heritage Brand and SMEs
- 1-week SFA Food Processing and 1 Day SFA Food Service In-Principal Approval track records
- One-time SFA License inspection clearance and 100% approval track records
Our Vision
Our Mission
Our Core Values
Serene Ong
Founder, Principal Consultant
Ryan Zhao
Lead Consultant
AJ Deen
Assistant Consultant
Our team
Meet our consultants
Founder, Principal Consultant
Serene Ong
Founder, Principal Consultant
Serene Ong has more than 20 years of pioneering track record in MNCs firm in set-up and managing of new business process value chain system. She had extensive hands-on experience in business operations costs management, business value chain process optimization, process new design and redesign, productivity solutions validation and adoption in Food Manufacturing, Food Services, Retail, Wholesale Industry, etc.
She had helped more than 100 public listed, heritage brand and SMEs in achieving costs effective and process optimum business operations. Her key clients from Generation 2 to Generation 4 with at least 30 years business track records.
She is the scholarship award holder under the Spring Singapore Advance Management Program. She graduated with Master of Science from Singapore University of Social Science and The Institute of Engineers, Singapore (IES).
She possesses a passion for business sustainability, green technology and innovation. Her significance achievement spearheaded Singapore’s first ever Food Sustainability Development Program by Spring Singapore, SMF, SEC and SIMTech (A*Star) in year 2009.
She had been an adjunct lecturer at Nanyang Polytechnic Asian Culinary Institution for more than 10 years and currently an Industry Mentor at National Technology University.
Professional Qualifications
- Certified Management Consultant (International professional certification for management consultants), Institute of Management Consultants (Singapore)
- Practising Management Consultant, Singapore Business Advisors & Consultants Council
- Certified Productivity Consultant (Specialization in Retail and Food Services), Japan Productivity Centre and Singapore Productivity Centre
- Certificate of Achievement in Prerequisite to be Certified Green Productivity Specialist (CGPS), Singapore National Productivity Organization Certi cation Body (SG NPO-CB)
Domain Expertise
- Process Mapping with Process Redesign and New Design Implementation
- Technology Solutions Validation and Implementation
- Business Transformation Consultancy (mainly F&B, retail)
- Industry Mentor
Lead Consultant
Ryan Zhao
Lead Consultant
Ryan Zhao had more than 30 years track record in MNCs Food industry as
production management of bakery, beverage and ready-to-eat manufacturing plant inclusive overseeing production operations, new process line set-up and implementation, material planning, production planning, manpower planning and quality control.
Ryan Zhao graduated with Degree in Economic Law from Beijing University, Diploma in Food process and machineries from Beijing Food Industry Poly School, and Diploma in Business Management from Singapore Institute of Management.
He had more than 10 years success track record in providing productivity improvement solutions with implementation to public listed, heritage brand and SMEs.
Domain Expertise
- Process Mapping with Process Redesign and New Design Implementation
- Technology Solutions Validation and Implementation
Domain Expertise
- Process Mapping with Process Redesign and New Design Implementation
- Technology Solutions Validation and Implementation
Assistant Consultant
AJ Deen
Assistant Consultant
AJ Deen had accomplished professional with over 20 years of progressive and diverse experience incorporating and managing companies oriented to financial, administrative, and operational management with emphasis on resources optimization in different countries.
AJ Deen graduated with Diploma in Mechanical Engineering from Singapore Polytechnic. His other professional certification in Food Safety Level 3 and ESG-Ready Level 1 Certification.
He is an active grassroots leader and Chairperson of INDIAN ACTIVITY EXECUTIVE COMMITTEE (IAEC), Jurong Central since year 2023 and Deputy Chairperson of MUSLIM WELFARE ASSOCIATION OF SINGAPORE since year 2022. He is MUIS – Perkasa Award in year 2022.
He had more than 5 years consultancy track record in conducting on site pre-inspection, process gap mapping and provide productivity improvement solutions recommendations with action plans.
Domain Expertise
- On-site verification and pre-inspection
- Process Mapping with Gap Findings and Improvement recommendations
Domain Expertise
- On-site verification and pre-inspection
- Process Mapping with Gap Findings and Improvement recommendations
The team was efficient and fast response.
We are grateful for their service as they provided so much
assistance, guided us when we are confused, explaining to us the
different solutions.
We could not have done it on our own. We appreciate the team's professional service and look forward to future projects
Serene is a professional and responsible consultant and is always responsive and diligent throughout the service.
We were very fortunate to have engaged LoveJoy Consultancy headed by Serene and successfully set up our Food Factory within 5 months. We will strongly endorse LoveJoy Consultancy as your best partner
This is the 2nd time I had engaged Serene and her team to help improve systems in my bakery. She had exhibited in-depth knowledge and capability to advise me throughout the whole project. And knowing that Serene is hands on really sets my mind at ease and I know that at the end of the project, she will deliver exactly what was spec-ed out and at times beyond what is expected.
Thus I intend to continuous engaging her services to plan for future projects for my bakery. Serene and her team are an asset to whichever company who would like to engage her services
Professional and helpful
My project was handled by Serene and team. She was very professional in assisting to all my queries. She was very innovative to bring my needs and ideas to practical solutions.
The project was completed on time as promised. Thank you, Serene
Our Clients
Saturday - Thursday : 8:30 am - 10:45 pm
